Cut through the Metadata Chaos
The $100 Billion Problem
Media companies burn millions daily trying to make sense of scattered, inconsistent content data
Industry struggles with key operations: audience measurement, content discovery, and advertising optimisation
Media and entertainment companies rely on metadata to find, manage, monetise, and move their content – but the systems responsible for that metadata are fundamentally broken
No universal identification system – imagine if every book had different ISBNs at different stores
Less than 1% of CTV ad inventory is optimised using content metadata
Media companies burn millions daily trying to make sense of scattered, inconsistent content data
Industry struggles with key operations: audience measurement, content discovery, and advertising optimisation
Media and entertainment companies rely on metadata to find, manage, monetise, and move their content – but the systems responsible for that metadata are fundamentally broken
No universal identification system – imagine if every book had different ISBNs at different stores
Less than 1% of CTV ad inventory is optimised using content metadata
We are metadata transformation specialists
Clean metadata and consistent IDs aren’t nice-to-have features – they’re the difference between media operations that scale and those that break under complexity. The industry’s reluctance to address this infrastructure gap is now limiting the very AI transformations companies are betting their futures on.
Media metadata challenges require both strategic thinking and technical precision. We bring a consultative approach backed by purpose-built technology expertise.
Rather than imposing broad changes, we work alongside your teams to identify specific operational pain points and implement targeted solutions. Our methodology combines hands-on problem-solving with proven automation tools, allowing us to address immediate workflow issues while building scalable foundations. We help you optimize what you have today while preparing for what you need tomorrow.